Akcomplice & Co

Akcomplice & Co, an Australian brand specialising in discreet, innovative, and eco-friendly smoke accessories, empowers individuals to enjoy their rituals privately while advocating sustainability through reusability. Combining health, wellness, and relaxation, the brand approached me for a logo rebrand inspired by retro matchbooks, weathered motel signs, and iconic Marlboro ads. The goal was to convey a vintage aesthetic while emphasising innovation and eco-friendliness. We chose a customised vintage-inspired brush script font and soothing shades of green to subtly allude to wellness and the product's purpose, resulting in a logo that captures the brand's nostalgic charm and commitment to innovation and sustainability.